Lutier

BRANDING | LOGO DESIGN | WEB DESIGN| COLOR PALETTE | PHOTOGRAPHY DIRECTION

The social media star, Chikybombom, started her wig business over a year ago since many of her followers inquired about the beautiful wigs she was rocking on her daily videos. Chiky approached me to create the brand identity of her business. Before initiating the design process, Chiky and I had several conversations about her life, business, and passions. I wrote down these three words: Sticking, Feminine, and Confident; these words became the base I built the brand identity.

Click here to check out the website I created for the brand.

It was important for Chiky to have black representation in the brand. Initially, we had the graphic figures of women with whimsical skin tones like green, blue, pink.

We decided to change it to different black skin tones to represent and celebrate black women in her brand.