Is it Time for a Logo Refresh? Get Inspired by these Before and Afters.
Change is the only constant in life.
Change is inevitable; just one of the many lessons learned from today's current events. For some, it took a global pandemic to recalibrate and reevaluate life's course and, naturally, the future of business. The latter is true for my latest clients seeking a company rebrand. Rebranding can be Proactive (predicted growth, addressing a new audience, relevancy) or Reactive (after a merger or acquisition, legal issues, competitive influences, negative publicity, etc.)
Whatever the case may be, a logo refresh is appropriate from time to time. In the next examples, see how I approached redefining different industries' brand identities.
All designs created by Michelle Brener Design.
Lutier
The social media star, Chikybombom, started her wig business over a year ago since many of her followers inquired about the beautiful wigs she was rocking on her daily videos. She did what I call the 'Voldemort' or "he who shall not be named" for designers. She bought a pre-made logo. 😱 The horror!! 😱 - When redesigning her branding, I suggested we dropped the 'wigs' out of the name and approached femininity differently. I wrote these three words down before designing: striking, confident, and feminine. All qualities that Chiky possesses.
Click here to check out the website I created for the brand.
Clean Wright
I never thought I had so much fun designing a logo for a cleaning company. Clean Wright's rebrand was definitely proactive! Cleanliness and sanitation are very 2020, and now, this logo is too.
Logsie
Can tech/real-estate be cool? Yes. Can the logo be deep and meaningful? Also yes.
Logsie is a tech/real-estate company offering leasing solutions for people with not so great credit scores. Together with the founders, we found that Logsie 'opens doors' for tenants who are shut down by landlords for reasons unrelated to rent.
I played with the 'open door' concept in the logo - see the open door in the letter 'o'? Yes!
Whatever your reason may be for rebranding, I would love to help you with your design journey.
Check out my list of services here.
Thank you for reading
Michelle Brener
