Using design-thinking to create unique environmental experiences.
My approach is about physically enhancing the identity of your company in a memorable way. Using the work I did for Superga as an example, here is a breakdown of my design process from start to finish:
Planning & Rendering
Research is a big part of the job. For me to truly understand your company’s market and clients I dig in deep to find the right message to pursue. I provide a Photoshop render of the project before starting the implementation of our ideas. In Superga's case, I came up with the concept of "My favorite color is you" deriving from the plethora of colors the Italian shoe company offer for their sneakers.
3. Installation
Delivery and installation strategy is critical. I make sure the delivered design is as close to the initial render as possible. My experience in this field has taught me to foresee any obstacles in this part of the process. In Superga's case, the installation went smooth, check out the video below to see the documented process.
2. Implementation
I am a very hands-on person. I love making beautiful things, and almost all of my work is handmade in some way. The design implementation part of the process is my favorite part. I get to bring the ideas from my head into reality. In Superga's case, I handmade all of the elements of the piece. Including the Superga paper shoes.
4. Result
The final design. The feeling of accomplishment. The beautiful piece that will make your business stand out from all the rest. The design that will make your space memorable thanks to Michelle Brener Design.